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We have a soft marketing and word-of-mouth target strategy planned. Tomorrow, I have permission to add a "new" link to the main library page. It will then be featured on the "What's new" page and link to the existing help section of the library web site. The director also plans to place a blurb in the weekly student email that will highlight the new service. Additionally, next week is spring break. There will be ample opportunity for librarians to play with the technology and become more comfortable with it's use.
This is a major step for our library. Moving several librarians out of their safe areas, dragging them into a bit of library 2.0 technology, has been a challenge. I am crossing my fingers that students will utilize the service and prove it is a viable resource to offer.
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